SHOPBOP Launches Celebrity and Ambassador Holiday Campaign

On November 14, 2016, SHOPBOP launched its #HolidayHowTo holiday campaign. SHOPBOP is an online retailer that sells over 1,000 brands of designer clothing and accessories to women in 165 countries. The #HolidayHowTo campaign features celebrities and influencers, such as Lucy Hale and Kate Bosworth, each week showcasing how they shop for the holidays with SHOPBOP. The campaign will span across multiple digital platforms, including email, social media with shareable videos and content and encourages consumers to participate by using #HolidayHowTo on their individual posts.

http://www.prnewswire.com/news-releases/shopbop-launches-celebrity-fueled-holiday-campaign-300362688.html#continue-jump

PERFORMIX and GNC Team Up to Support Veterans Around the Country

Press Release

On Veteran’s Day, PERFORMIX, a company that makes supplements for bodybuilders, teamed up with GNC to pay tribute and raise money for American veterans. On November 11 at 12:22pm, PERMORMIX athletes led crowds in GNC locations around the country in doing 22 pushups for veterans. For every pushup done by participants, PERFORMIX would donate $1 to veterans seeking careers as personal trainers. In addition to the event, GNC military base locations are hosting a #SHARE4VETERANS social media campaign that asks people to post a personal goal with the hashtag. Between November 11 to 15, PERFORMIX will donate $5 for every post to support the same cause as the pushup challenge.