SHOPBOP Launches Celebrity and Ambassador Holiday Campaign

On November 14, 2016, SHOPBOP launched its #HolidayHowTo holiday campaign. SHOPBOP is an online retailer that sells over 1,000 brands of designer clothing and accessories to women in 165 countries. The #HolidayHowTo campaign features celebrities and influencers, such as Lucy Hale and Kate Bosworth, each week showcasing how they shop for the holidays with SHOPBOP. The campaign will span across multiple digital platforms, including email, social media with shareable videos and content and encourages consumers to participate by using #HolidayHowTo on their individual posts.

http://www.prnewswire.com/news-releases/shopbop-launches-celebrity-fueled-holiday-campaign-300362688.html#continue-jump