On Tuesday September 7, 2016, the world's third largest spirits
company, Beam Suntory, announced from their headquarters in Deerfield, Illinois,
the launch of its latest tech “innovation” the "Drinkable Wearable,"
Jim Beam® Apple Watch. In a tongue-and- cheek statement, the company highlights
the functionality of the new watch. This watch is actually a folding cup with a
lid that “conveniently packs a 1.5 oz. shot glass right on your wrist.” The press
release includes clickable links to Beam Suntory’s various branded websites, YouTube,
Facebook and Twitter pages. The release
also encourages viewers to purchase the watch, purchase their apple flavored bourbon,
and learn more about the Jim Beam and Jim Beam Apple brand. Included in the
press release are sets of professional photos and a YouTube video that
highlights the watch.
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