Summary
On July 12, Reebok launched a new
chapter of its Be More Human campaign, #PerfectNever, featuring Ronda Rousey,
American mixed martial artist and the first US woman to earn an Olympic medal
in judo, in a powerful video shot by acclaimed director Anthony Mandler. The
campaign celebrates the perfection of imperfection in the fight against complacency
and reflects the brand’s philosophy of Be More Human –pushing yourself out of
your limits to maximize your human potential.
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