Victoria Fine Foods Launches the Read Your Label Movement

On September 7^th, Victoria Fine Goods, the Brooklyn-based pasta sauce manufacturer, announced the the launch of “Read Your Label” movement in NYC to encourage consumers to pay attention to the ingredients in their food. This movement is supported by three strategies: 1) Hold a press conference with the theme “Read Your Label Day” at The Kitchen Table in NYC to announce this movement; 2) Encourage the consumers to use #ReadYourLabel or share Victoria’s Facebook video in which some kids hold the card “#ReadYourLabel” and sing a song, and for every post or share, Victoria will donate $1 (up to $10,000) to Spoons Across America, a not-for-profit organization; 3) Victoria has a partnership with the nutrition expert Mitzi Dulan, who will be featured in advertising and marketing materials to support the Read Your Label movement.

Here is the link