Prankster Parents Rejoice! "Chester On The Dresser" Is Putting The Trick Back In Trick-Or-Treat

Cheetos, of PepsiCo's Frito-Lay division, recently introduced its “Chester on the Dresser” Halloween campaign & contest just in time for the Halloween season. The “Chester on the Dresser” doll and the "31 Days of Halloween Mischief" book were created to help parents inspire Halloween mischief and fun for the whole family by featuring various pranks for each of the 31 days throughout October with a goal of putting the “trick” back in this trick-or-treat season. Parents are encouraged to purchase the doll & book while following the calendar of 31 pranks provided and posting their children’s reactions on their social media accounts with the #Chesteronthedresser hashtag for a chance to be featured on Chester’s Halloween Wall of Mischief and Fame.

Press Release